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I normally write for http://winesearcher.com so most of the posts here are dated. However, do have a look at my Acceptance speech ACB personality of the year 2023l it explains why the Champagne appellation should reinstate a deadline to eradicate herbicides in the regionCategories
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Author Archives: Caroline
EWBC Weinviertel visit
On Sunday 24th of October I took the post #EWBC trip to Weinviertel, Austria. The Weinviertel is Austria’s largest wine producing area and it’s main grape variety is Grüner Veltliner. Our first stop was the beautiful windmill just outside the … Continue reading
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European Wine Bloggers Conference (#EWBC) in Vienna
Just under a month ago I attended the European Wine Bloggers Conference in Vienna. I was a little nervous, being and #EWBC virgin and all but 30 minutes into the conference I was already totally at ease. There were about … Continue reading
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The Social Media Network
I am writing this blog post from the Rennaissance hotel in Vienna. I am here to attend the European wine Bloggers conference and to extend my network with like-minded people:). Whilst I know that attending a conference is a more … Continue reading
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Tagged #ewbc2010, #socialmedia, #winemarketing, EWBC, networking, social media, wine, wine marketing
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effective networking
As I am getting more and more excited to meet fellow wine bloggers at the European Wine Bloggers Conference (http://winebloggersconference.org/europe/) in Vienna on Thursday I was pondering the power of networking. Networking – i.e any activity designed to create, maintain … Continue reading
The advantages of sharing a tasting room in a tourist hot spot…
Last weekend I visited the beautiful Rhineland – Phalz area, and enjoyed a wonderful morning at the Mosel Wine Museum in Bernkastel-Kues (http://www.moselweinmuseum.de). The museum is interactive, and takes you through the wine growing, harvesting and wine making process of … Continue reading
Thinking outside the box and brand loyalty
In this day and age where most wine sales are driven by price and specials, brand loyalty is something which is pretty hard to maintain. However I recently saw 2 very simple initiatives by small wineries which I feel will … Continue reading
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Tagged brand loyalty, consumer participation, creative marketing, harvest, low cost marketing, wine, wine marketing
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Exporting to the USA & Wine Spectator scores
The USA is an important target export market for most wineries around the world as it is the fastest expanding wine drinking market. The market is also totally driven by the Wine Spectator scores (http://www.winespectator.com). The Spectator scores play at every level – in the same way as a trophy or gold medal can make a huge difference to a winery’s sales. Continue reading
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Tagged #winemarketing, #winespectator, wine, wine distribution, wine judging, wine marketing, wine sales, wine spectator scoring
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The famous Wine Marketing Plan…
The famous Wine Marketing Plan – lots of wineries speak about it, but what should it be, and do you, as a small(ish) winery have one?? Well a wine marketing plan in my eyes is the same as any business … Continue reading
Wine Distribution
Distribution I feel is THE way to reach a broad audience. Why? Because you want people all over the world to enjoy your wines however little old you cannot be everywhere at the same time, nor do you have the … Continue reading
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Tagged #wine #distribution #marketing plan #, wine distribution
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Wine Marketing and Wine Sales: The Cellar Door Dillema
I would like to talk about one of the most profitable ways of bringing your wines to the market – ie by selling them directly to your customers. By bypassing the distribution tiers the winery can take a larger profit … Continue reading