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I normally write for http://winesearcher.com so most of the posts here are dated. However, do have a look at my Acceptance speech ACB personality of the year 2023l it explains why the Champagne appellation should reinstate a deadline to eradicate herbicides in the regionCategories
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Category Archives: wine marketing
Sans prétension ou avec glaçons: different takes on champagne’s desacralization
For the last fortnight, Facebook has been alight with everyone and anyone in the champagne world (yours truly included) voicing their opinion on the new communication campaign of the Syndicat des Vignerons de Champagne (SGV). A few months ago, the … Continue reading
Posted in Champagne, wine marketing
Tagged #marketing, Champagne, champagne on ice, communication campaign, delusion, demi-sec, mirage, sales figures, SGV
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Organic wine bashing – why I feel it is wasted energy in more ways than one
This morning I read yet another thread of organic and biodynamic growing bashing on Facebook, this time in the so called enlightened “The science of French wine” group. The discussion started by somebody posting a link to a study which … Continue reading
Posted in biodynamic, organic, social media, wine marketing
Tagged biodynamic, organic, organic bashing, Sustainable
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Being a blogger, press trips and different ways to visit and learn…
I have been thinking a lot lately about blogger’s trips and other freebie’s and what they mean to me or what I expect to take away from them. I think all of this has been brought on by the discussion … Continue reading
The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut
I have long been an admirer of the US “wine club” system, where customers sign up at the winery to receive a (mixed) case of wine every so often. The reason WHY I am so impressed by this system is … Continue reading
Large Wine Fairs and the Web 2.0
It’s been a very long time since I wrote a wine marketing focussed post here, guess I have been too busy enjoying the good wines and visits:-) However, this weekend I have done nothing much else but thinking of this … Continue reading
Posted in General wine biz stuff, wine fair, wine marketing
Tagged bloggers, press, Prowein, Vinisud, Web2.0, Wine Fair
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Lessons learned at the Adegga Wine Market 2011 (#AWM2011)
On the first of December I attended the Adegga Wine Market (#AWM2011 on twitter) in Lisbon. The Wine Market is a project of Adegga, Portugal’s largest wine review site. It started out rather small 3 years ago when the Adegga … Continue reading
My private Piper Heidsieck tasting became a life changing experience in Champagne
As some of you may know I have been travelling for most of the summer looking for the next place to settle and find my place in the (wine) world. Since I passed the certified sommelier exam in February this … Continue reading
Posted in Champagne, wine marketing, Wine Origins, Wine Regions, Wine Review, wine tasting
Tagged Champagne, Charles Heidsieck, Charles Heidsieck 1983 Blanc des Millénaires, Charles Heidsieck 1995 Blanc des Millénaires, Christian Holthausen, Piper-Heidsieck, Piper-Heidsieck Rare 2002, Régis Camus
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Vinocamp Bordeaux – another lesson in online communication, community recommendations and online wine sales
At the beginning of the month I attended #vinocamp #Bordeaux. This barcamp was a lot bigger than #vinocamp #Lisboa with significantly more winery people attending. Lately I have been pondering about how crucial an online presence has become for any … Continue reading
Lessons learned from Ryan O’Connell’s #levin20 presentation on social media and wine marketing
Today I would like to share the presentation Ryan O’Connell from O Vineyards gave at le #levin20 – I found a video of his presentation last week and I have been thinking about what he was saying ever since. First … Continue reading
#EWBC – online marketing and brand building opportunities
From 22-26 October 2010 I participated in the #EWBC (Eureopean Wine Bloggers Conference) – a fantastic international event organized by Gabriella and Ryan Opaz of Catavino, and Robert McIntosh of Thirst for Wine. The #EWBC was in its third year … Continue reading
Posted in networking, wine marketing
Tagged #adega, #avin, #branding, #cellartracking, #marketing, #reviews, #socialmedia, critic, EWBC, networking, wine
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