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I normally write for http://winesearcher.com so most of the posts here are dated. However, do have a look at my Acceptance speech ACB personality of the year 2023l it explains why the Champagne appellation should reinstate a deadline to eradicate herbicides in the regionCategories
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Tag Archives: brand loyalty
Thinking outside the box and brand loyalty
In this day and age where most wine sales are driven by price and specials, brand loyalty is something which is pretty hard to maintain. However I recently saw 2 very simple initiatives by small wineries which I feel will … Continue reading
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Tagged brand loyalty, consumer participation, creative marketing, harvest, low cost marketing, wine, wine marketing
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