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I normally write for http://winesearcher.com so most of the posts here are dated. However, do have a look at my Acceptance speech ACB personality of the year 2023l it explains why the Champagne appellation should reinstate a deadline to eradicate herbicides in the regionCategories
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Tag Archives: wine
Thinking outside the box and brand loyalty
In this day and age where most wine sales are driven by price and specials, brand loyalty is something which is pretty hard to maintain. However I recently saw 2 very simple initiatives by small wineries which I feel will … Continue reading
Posted in Uncategorized
Tagged brand loyalty, consumer participation, creative marketing, harvest, low cost marketing, wine, wine marketing
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Exporting to the USA & Wine Spectator scores
The USA is an important target export market for most wineries around the world as it is the fastest expanding wine drinking market. The market is also totally driven by the Wine Spectator scores (http://www.winespectator.com). The Spectator scores play at every level – in the same way as a trophy or gold medal can make a huge difference to a winery’s sales. Continue reading
Posted in Uncategorized
Tagged #winemarketing, #winespectator, wine, wine distribution, wine judging, wine marketing, wine sales, wine spectator scoring
2 Comments
The famous Wine Marketing Plan…
The famous Wine Marketing Plan – lots of wineries speak about it, but what should it be, and do you, as a small(ish) winery have one?? Well a wine marketing plan in my eyes is the same as any business … Continue reading